MAN
Traction
Imagefilm
2013 | 3 Days
Agency: Naumann Flim
MAN Truck & Bus commissioned a new corporate film for their "Traction" product segment to be shown on the World's biggest trade fair BAUMA. Naumann Film conducted the shoot of three heavy-duty vehicles on impassable terrain of the construction site for the federal highway 15 near Landshut, Bavaria - and also filmed emotional, actor-driven scenes and cinematic travelling shots with the efficient MAN trucks in the currently highest image resolution 5k. These were partially realised by using a car-mounted shotmaker crane and an airborne Multikopter-flying camera. Naumann Film is presently conducting the entire post-production in-house - including editing and compositing.
Awards:
1st Prize "Best Lighting Design", Corporate Media 2013
1st Prize Gold, Intercom Chicago 2013
1st Prize Gold, ITVA Festival 2014
2nd Prize Award of Master, Corporate Media 2013
2nd Prize Silver MerComm Questar Award New York 2014
2nd Prize Silver, MCA-I Festival, Madison/Wisconsin 2014
2nd Prize Silver, WorldMediaFestival Hamburg 2014
3rd Prize Galaxy Awards, New York 2014
3rd Prize Silver, WorldFest Houston 2014
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